Introducing Two New CHIE Fragrances: Hiba & Benzoin

Two new fragrances have arrived in the CHIE collection, and we're excited to introduce them to you. Meet Hiba and Benzoin, two naturally aromatic fragrances that offer distinctly different experiences. From the fresh, grounding character of Japanese Hiba wood to the warm, comforting sweetness of Siam Benzoin resin, each fragrance invites you to slow down, reconnect with nature, and create a moment of calm in your everyday routine.

Rooted in ancient wisdom and crafted for modern lifestyles, CHIE celebrates the natural beauty and unique character of aromatic materials from around the world. With Hiba and Benzoin, the collection continues this journey with two fragrances that bring the essence of nature into your space.

CHIE Hiba: A Quiet Walk Through the Forest

Grounding, fresh, and distinctly woodsy, Hiba is made with wood powder from Japanese Hiba Arborvitae, a cypress species native to Japan. Its fresh green notes and gentle woody aroma evoke the quiet character of ancient forests, creating a fragrance that feels peaceful, natural, and effortlessly calming.

Harvested and made in Japan, Hiba captures the understated beauty of its namesake wood. Its clean, green character makes it a wonderful choice when you want to bring a sense of freshness and stillness into your surroundings.

Hiba is crafted with natural aromatic ingredients in powder form, without synthetic oils or a bamboo core. By allowing the incense to burn naturally, CHIE honors the unique qualities of the material and preserves an experience that feels true to the fragrance itself.

Each box includes 30 incense sticks and a mini ceramic holder, with a natural burn time of approximately 40 minutes.

CHIE Benzoin: Warm, Sweet & Comforting

For a softer and warmer experience, discover Benzoin. Made with Siam Benzoin resin sourced from Laos, this fragrance has a rich, resinous character balanced by a gently sweet, vanilla-like aroma.

Warm and comforting, Benzoin creates an atmosphere that feels familiar and inviting. Its naturally sweet character makes it a beautiful choice for quiet evenings, moments of reflection, or whenever you want to add a little warmth to your space.

Like Hiba, Benzoin is made with natural aromatic ingredients in powder form, without synthetic oils or a bamboo core. Harvested in Laos and made in Japan, each incense is crafted to preserve its natural burning time rather than being altered or adjusted.

Each box includes 30 incense sticks and a mini ceramic holder, with a natural burn time of approximately 50 minutes.

Rooted in Nature. Inspired by Ancient Wisdom.

The name CHIE refers to the ability to see things as they truly are and to recognize truth. Inspired by ancient wisdom and developed for modern lifestyles, the collection brings together natural aromatic materials sourced from different parts of the world.

From Japanese Hiba wood to fragrant resins such as Benzoin, each CHIE fragrance reflects the unique qualities of the material from which it is made. The collection is created without synthetic fragrance or dyes, using natural aromatic ingredients in powder form.

At the heart of CHIE is the idea of pausing and becoming present. Each fragrance offers an opportunity to step away from the pace of everyday life, breathe deeply, and reconnect with the simple beauty of nature.

The CHIE circle, inspired by Buddhism and drawn with a single brushstroke in Zen calligraphy, represents infinity - the beginning and end of all things, enlightenment, the mind, and the universe as a whole. It reflects the philosophy behind the collection: fragrances that connect ancient wisdom with the rituals of modern life.

Discover the New CHIE Fragrances

With the addition of Hiba and Benzoin, the CHIE incense stick collection now offers 11 fragrances to explore. Whether you're drawn to the fresh, grounding character of Japanese Hiba or the warm, sweet comfort of Benzoin, each fragrance offers its own way to pause, breathe, and create a moment of quiet in your day.

DISCOVER THE CHIE COLLECTION